2020 Social Media Size Guide

(because size matters)


Ever wondered, why there are so many different sizes out there? Sometimes so big, it’s covering your whole screen and sometimes so tiny, you have to pinch-zoom to see….

Our first episode of #howto will be about the size of your Pictures on Social Media. What else… Check out our Social Media Size Guide below.

Don’t just throw your content out there

Many of us throw out content without thinking much about the quality or appearance of it. In many cases that is totally fine. But if you remotely think about attracting viewers that are not your relatives, you might want to consider the quality of your posts. Think of a 4-year-old, drawing a family picture on an A4 paper. The kid thinks it’s nice, the family will love it and even after 15 years it will still hang somewhere in dad’s office. But everyone else will pass this masterpiece and… that’s it… Ok, some might – at most – chuckle at its primitively drawn, disproportionately big heads but that’s really it.

A little tweaking will do wonders

Now since we all agree that beauty lies in the eye of the beholder, imagine that the dad would have enlarged this picture so big, it covers the door of his office. For sure, everyone would now notice the image (and probably question the dad for his astonishingly bad taste). Well, you get the point… It’s the same on social media. The quality of your posts must be on point – and size plays a big role in that.

As a rule of thumb you want to make the most of the space that the social platform is giving you. So if Instagram gives you a whole screen full of content-space, think carefully if you want to upload that landscape picture (cause it only uses a small portion of the real estate)! Get the point?

Start creating even more awesome content!

Follow our cheat sheet below and start creating even more awesome content!

 You need to know a bit about how to crop your images to the right size with apps or software. Ok, there are shortcuts such as THIS ONE.

Pro Tipp: Know and master your traits. A little picture editing never hurt nobody.

Best for Cross-Platform

In our eyes that’s 1:1 (or square – where the pixel are the same for width and height). A convenient shotgun-approach format. You will definitely hit something because it comes across just nice on all platforms (especially for mobile – and most people use mobile to browse their Social Media nowadays right). 


➔ Facebook cover photos: min 1200 x 630 (try higher resolutions such as 1640 x 923, or 1920 x 1080)

➔ Facebook profile photo: 170 x 170

➔ Facebook wall post: supports up to 2048 x 2048 (make use of it!)



➔ Instagram profile photo: min 110 x 110

➔ Instagram landscape photo: 1.91:1 proportion, or 1080 x 566.

➔ Instagram portrait photo: 4:5 proportion, or 1080 x 1350 (we prefer this as it makes use of the entire screen)



➔ LinkedIn profile cover photo: 1584 x 396 high (4:1)

➔ LinkedIn profile photo: between 400 x 400 pixels and 20,000 x 20,000 px.

➔ LinkedIn blog post: 1200 x 627.

➔ LinkedIn photo share: 1200 x 1200 square (great for desktop)

➔ LinkedIn Page cover photo: 1,128 x 191.

➔ LinkedIn logo size: 300 x 300

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