by Xander Wegscheider | Mar 8, 2021 | Content Marketing
Want to learn how to content market effectively? Or better yet, what about learning how optimally shape your content marketing in 2021 so you don’t end up failing? If so, then welcome! For starters, there is no denying that in the world of marketing and branding,... 
by Xander Wegscheider | Jan 13, 2021 | Content Marketing, Marketing 101
We don’t even need to have 8 reasons why relationship marketing is better than transactional marketing. Rand Fishkin said it in just a few words: “The best way to suck at marketing is viewing everything you do as a transaction”. Let it sink in for a... 
by Xander Wegscheider | Dec 22, 2020 | Content Marketing, SEO
When Google launched in 1998, it handled roughly 10,000 searches a day which works out to about 3.65 million per year. Compare that to the estimated 2.6 trillion searches in 2020 and you’ll see why Google’s job is far more complex in today’s world. One of the biggest... 
by Xander Wegscheider | Dec 1, 2020 | Content Marketing
“Content Marketing is all the Marketing that’s left.” Seth Godin Marketing Guru & Best-selling author Content marketing has never been more relevant! So, let’s make sure you’re crushing it in the next year! Content marketing can yield amazing results... 
by Xander Wegscheider | Jun 4, 2020 | Content Marketing, Marketing 101, SEO
In the first two parts of this guide, we covered the basics of SEO. You now have a general understanding of what Search Engine Optimization is and how Search Engines work. You also know that the holy grail of SEO is to rank on Google’s first SERP – that’s... 
by Xander Wegscheider | May 8, 2020 | Content Marketing, Marketing 101, SEO
How do Search Engines work? In Part 1 of our SEO guide, you learned about the basic concept of SEO. Now that you’re all warmed up, we can slowly start to get a little more specific. Let’s get to it! Search Engine Optimization is all about maximizing your organic reach...