by Xander Wegscheider | Dec 22, 2020 | Content Marketing, SEO
When Google launched in 1998, it handled roughly 10,000 searches a day which works out to about 3.65 million per year. Compare that to the estimated 2.6 trillion searches in 2020 and you’ll see why Google’s job is far more complex in today’s world. One of the biggest... 
by Xander Wegscheider | Jun 4, 2020 | Content Marketing, Marketing 101, SEO
In the first two parts of this guide, we covered the basics of SEO. You now have a general understanding of what Search Engine Optimization is and how Search Engines work. You also know that the holy grail of SEO is to rank on Google’s first SERP – that’s... 
by Xander Wegscheider | May 8, 2020 | Content Marketing, Marketing 101, SEO
How do Search Engines work? In Part 1 of our SEO guide, you learned about the basic concept of SEO. Now that you’re all warmed up, we can slowly start to get a little more specific. Let’s get to it! Search Engine Optimization is all about maximizing your organic reach... 
by Xander Wegscheider | May 1, 2020 | Content Marketing, Marketing 101, SEO
Many times, we are asked: “How much do you charge for SEO?” or “How much does SEO cost?”. The problem with these questions is, that it’s kind of like asking a dentist “how much is dental treatment”. The dentist could probably give you an hourly rate but could not...