We’ve previously talked about the importance of leveraging niche sites to boost your business. Today we’re covering marketing on the rapidly growing platform. But before we get into how to use Discord for business, you’ll probably want to know what Discord is!
If you are a gamer, then you probably heard about Discord before. After all, Discord was built to give gamers a home online to connect and socialize with others. But since first launching in 2015, Discord has been used for much more than just gaming.
With over 150M monthly users, Discord has become a wonderful and FREE alternative to platforms like Facebook and Twitter to grow businesses. Between the high server limits (up to 250K members and 25K online members), free live streaming, and the ability to organize 500 channels at once, Discord for marketing has become a popular way to communicate with audiences better.
So what does this mean for you and your business?
It means that learning how to use Discord for business marketing could be the very thing to help you grow your business.
What is Discord?
In short, Discord is an all-in-one system and downloadable app that has video, voice, and text options to connect with others. It was created by Stan Vishnevskiy and Jason Citron for the gaming community to communicate with each other more easily. While it certainly worked well for gamers, Discord quickly expanded into a place to build online communities in almost every niche. Unsurprisingly, businesses caught wind of that and began using Discord for marketing.
Some of Discord’s unique features include:
- Video calls
- Screen sharing
- Organized text channels
- Live streaming
- Secured Cloud saving
- Discord Bots
Along with this, Discord recently added a new threads feature. This was made to help chat stay clutter-free by taking threaded conversations and separating them from the main chat area.
Still not sure how it works? Check this out:
How Can Your Business Use Discord for Marketing?
By this point, you may be wondering how to use Discord for business. The truth is that there are several ways marketing with Discord can help your business succeed. Some of those popular ways include:
Community Building
For anyone wanting to build a community, Discord can be an excellent way to do just that. Not only does Discord offer internal communications of up to 250K members, but you can also use it to host more targeted social discussions. You can create up to 500 channels at a time (with video or audio), which helps your audience find one they are interested in and bond with other like-minded people. Discord is the perfect tool to build your brand awareness through the power of word-of-mouth marketing.
Better Networking
Another way to use Discord for business is to not just connect with your audience but also other business leaders! It is very easy to join other groups and network with other businesses in the same or similar industry as you. All in all, never underestimate how using Discord for networking can expand your business. Doing so can help you gain new promotion and collaboration opportunities. These can help you reach new audiences that you might not have been able to market to before. 
Sharing Business Updates
Additionally, a benefit of Discord for marketing is that you can share any articles or updates in your business as you wish. You can even post funny memes, GIFs, or quotes to playfully gain brand attention! In addition, you never have to worry that someone in your Discord community missing out on your posts. This is because Discord has its own unique algorithm that always sends notifications to your entire Discord community whenever you post anything. The best part? The posts you share can also be shared again by your audiences on their own servers to help boost exposure and engagement even more.
Faster Customer Service
As any business owner knows, excellent customer service is key to developing a strong loyal following. By using Discord for your business, you can advance your customer service approaches through real-time direct messages and starting private conversations with your members. Whether you are responding to comments, concerns, FAQ questions, or complaints, Discord can offer you a faster way to respond to them all. What you will gain in the end is reduced wait times and improved customer satisfaction.
In conclusion, try it out!
Learning how to use Discord for business is certainly something everyone should consider if they haven’t already. That includes you as well! In summary, Discord for marketing use offers a whole new level of personalization, promotion, and multi-communication tools that can grow your business long term.
In the end, there are 929 companies using Discord today, such as Newegg and YouTube and they use it for all the reasons mentioned above. With that being said, take some time to see if Discord can help your business too. No, not every industry will thrive with it (like ones who prefer separate customer and employee communications). But if you find that yours can, then get ready to experience some fast, business-growing results
