Updated Social Media Size Guide on 24/8/2021
Our social media size guide will help you to create content that is optimized for user experience on the various social media platforms.
If you are creating content for social media, you probably have noticed that different platforms have different formats (e.g. Instagram has a feed, Instagram stories, Instagram Reels, IGTV, etc.). And different formats might have different recommended dimensions to create the best possible user experience. That can be confusing in the beginning which is why we put together a straight forward social media size guide for you.
Use the recommended social media dimensions!
Do use the dimensions that the platforms recommend. Nowadays, you don’t have to be a designer with expensive software to crop images and videos. A tool like Canva or Sproutsocial for example will do the trick just fine! Using the recommended dimensions for social media platforms means you are creating the best possible user experience.
It does not make much sense to use a 16:9 landscape video for an Instagram Reel. We therefore strongly urge you to make the most of the visual real estate the platform gives you. So if Instagram gives you a whole screen full of content space for their Reels format (9:16), you better use it!
Best for Cross-Platform
Keep in mind that you always should aim for using the right dimensions for each format of your social media paltform. But if – for some reason -you really need to find a one size fits all dimension, for us, that would be 1:1 (or square – where the pixels are the same for width and height). A convenient shotgun-approach format, as we call it. You will definitely hit something because it comes across nice enough on all platforms.
➔ Facebook Cover Photo (Business Page): 1958×745
➔ Facebook Feed Post: 2048×2048 (Square 1:1), 2048×3072 (Portrait 4:6), 2048×1149 (Landscape 16:9)
➔ Facebook Page Cover: 820×312
➔ Facebook Event Cover Photo: 1000×524
Facebook Ads
➔ Facebook Lead Generation Ads: 1200×628
➔ Facebook Click to Website Ads: 1200×628
➔ Facebook Ad Carousel: 600×600
➔ Facebook Page Likes Campaign: 1200×444
➔ Facebook Offers: 1200×628
➔ Instagram Profile Photo: min. 110×110
➔ Instagram Feed Photos/Videos: 1080×1080 (Square), 1080×1350 (Portrait), 1080×607 (Landscape)
➔ Instagram Stories: 1080×1920
➔ Instagram IGTV: 1080×1920
➔ Instagram Reels: 1080×1920
Pro-tip: if you are planning to share your Instagram Reels on your Instagram feed as well, make sure to optimize the video for 1080×1350. This means you want important elements of your video such as texts and titles, faces, etc. to be visible on both dimensions.
➔ LinkedIn Profile Cover Photo: 1584×396 (4:1)
➔ LinkedIn Profile Photo: 400×400 – 20000×20000
➔ LinkedIn Logo Size: 300×300
➔ LinkedIn Page Cover Photo: 1128×191
➔ LinkedIn Blog Post: 1200×627
➔ LinkedIn Feed on Desktop: 1200×1200
➔ LinkedIn Feed on Mobile: 1200×1200
➔ LinkedIn Stories: 1080×1920
TikTok
➔ TikTok Dimensions: 1080×1920
YouTube
➔ Video Dimensions: 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p)
➔ YouTube Shorts: 720×1280 (720p), 1080×1920 (1080p), 1440×2560 (1440p), and 2160×3840 (2160p)
➔ Pinterest Photo: 735×1102
➔ Pinterest Promoted Video: 1:1 (square) or 2:3, 4:5 or 9:16 (vertical)
