by Xander Wegscheider | Mar 11, 2020 | Marketing 101
The importance of Ideal Customer Profiles! (Hint: it will make your life easier) Why you should care about your Ideal Customer Profile! Why do we need an ideal customer profile? What is it? And how is it different from buyer personas? Let’s try illustrating it with a... 
by Xander Wegscheider | Feb 19, 2020 | Marketing 101
Why your customer segmentation sucks – and how to change it. Why is your product not selling? Ever wondered why your detox, vegan coffee doesn’t sell to the millennials around the block? They are millennials after all right? Should you stop selling your coffee?...